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Alfa Romeo turns it up to 11 with Harrison guitars and Marshall amps

Date :

July 01, 2014

Alfa Romeo turns it up to 11 with Harrison guitars and Marshall amps

"To American enthusiasts, nothing might say rock n' roll quite like a classic muscle car. But that doesn't preclude the Europeans from trying. Volkswagen has partnered with Fender for its premium audio systems, andnow Alfa Romeo is teaming up with some rocking powerhouses as well.

The Italian automaker is collaborating with Harrison Custom Guitar Works to create the limited-edition axe. The electric guitar is designed around Alfa's iconic grille and uses automotive materials like aluminum and carbon fiber as well as traditional guitar woods like poplar, maple, ebony and Korina. The cross-bars, pickups, tail piece and bridge are CNC-machined from aluminum billet. Only 11 examples will be made, each taking eight months to construct, and priced at £4,000 (about $6,800 at current exchange rates).

At the same time Alfa has also created a one-off MiTo concept car together with Marshall Amplification. The hatchback packs a custom Marshall JVM 50-watt amp and a pair of 12-inch 75-watt speakers, but has also been decked out with gold-mesh trim on the grille, head- and taillight surrounds, side mirrors, door handles and lower bumper – just like a Marshall stack – while the interior has been worked over with Marshall treadplates, white piping and gold trim. The shift knob has even been replaced by a Shure SH55 microphone."

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