Bugatti has opened their first "lifestyle boutique" in London.
Located in the exclusive Knightsbridge district, the store features an assortment of men's clothing from the Ettore Bugatti and Bugatti Performance Luxury collections. The store also offers "a Tailor Made / Bespoke range exclusively for Bugatti customers, along with limited-edition capsule collections, such as the recent Bugatti Legends collection."
Since the store is designed to appeal to wealthy consumers, it has an upscale design with wood and marble floors as well as brown leather wall paneling. There's even carbon fiber and aluminum shelves that draw inspiration from the Veyron's retractable rear wing.
According to Bugatti President Wolfgang Dürheimer, “Bugatti is not only synonymous with state-of-the-art technology and stunning performance in the automotive sector, but also with a unique lifestyle in keeping with the artistic roots of the Bugatti family." He went on to say "Of course, luxurious and exclusive super sports cars will remain our core business, but we intend to transfer the brand’s huge appeal into areas of life beyond the automotive sector."
The company plans to open up to 30 additional stores and the next few are slated for Dubai, Doha, Milan, Paris and Tokyo. The first U.S. store is slated to open in 2016 but there's no word on where it will be located.