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Is This The Right Move For Lotus Or Is It Totally Selling Out?

Date :

April 30, 2015

Is This The Right Move For Lotus Or Is It Totally Selling Out?

Things are looking much, much better for Lotus these days than they have in years.

Only a few days ago, the iconic UK sports car builder announced the 20th anniversary edition of the Elise.

Sales last year of the Elise, Exige, and Evora grew by 55% over the year prior, and things are already looking great for 2015. But Lotus knows that in order to survive, it needs a massive hit and, unfortunately, sports cars alone typically don’t generate that needed profit. T

he solution? An SUV.

Now, the idea of Lotus building an SUV in the first place just doesn’t feel right.

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