Things are looking much, much better for Lotus these days than they have in years.
Only a few days ago, the iconic UK sports car builder announced the 20th anniversary edition of the Elise.
Sales last year of the Elise, Exige, and Evora grew by 55% over the year prior, and things are already looking great for 2015. But Lotus knows that in order to survive, it needs a massive hit and, unfortunately, sports cars alone typically don’t generate that needed profit. T
he solution? An SUV.
Now, the idea of Lotus building an SUV in the first place just doesn’t feel right.