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Ram quality, reliability dragged down by technology, new boss says

Date :

November 01, 2014

Ram quality, reliability dragged down by technology, new boss says

DETROIT (Bloomberg) -- Fiat Chrysler Automobiles' Ram brand chief said cockpit technology was partly responsible for the marque’s ranking in the latest Consumer Report’s reliability study.

The brand ranked third-worst in the magazine's latest survey of reliable brands.

 

“The average age of a pickup truck is 11 years old,” Bob Hegbloom, who took over as Ram chief in August, told reporters Thursday at Chrysler’s headquarters in Auburn Hills, Mich.

 

“Eleven years ago, did anyone know what a Wi-Fi hotspot was? We have all this technology integrated into this system with an individual that may not have had a new vehicle in 10- plus years,” Hegbloom said. “There’s going to be some growing pains.”

 

Fiat Chrysler’s Dodge, Fiat, Jeep and Ram brands finished in the bottom four of the rankings.

Balky touch-screens and other cockpit-related technology bugaboos generated the most complaints among the 17 categories on which Consumer Reports polled owners of 2014 model vehicles.

Buyers also complained about Cadillac, Ford and Honda brands, in addition to Fiat Chrysler’s Ram, Jeep and Fiat. The day after the study came out, Fiat Chrysler said its head of quality, Doug Betts, had left the company.

 

While Fiat Chrysler didn’t fare well in the magazine’s rankings, the company has posted four and a half years of monthly sales gains with trucks and Jeep SUVs fueling growth. Ram pickup sales have risen 22 percent this year through September, outpacing Chrysler Group’s 15 percent sales gain.

 

Ram has taken advantage of Ford Motor Co.’s switch to an aluminum-bodied F-150 pickup, which has curbed production this year, to add U.S. market share.

 

 

Fiat Chrysler now has 21 percent of the lucrative full-size pickup market through September, a 22 percent jump from last year.

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