After posting record sales results for the month of January, Triumph has started 2015 as the top selling European brand in North America. These results are based on unit sales in the on-road and dual-sport categories for the U.S. and Canada.
Sales in the United States rose 66% in January over the same period last year. A significant gain by any measure, but the 379% sales growth experienced in Canada over this time period is extraordinary. Triumph even claims its dealers outsold a Japanese competitor in the month of January.
Of those dealers, Southern California Triumph in Brea, California and GP Bikes, Inc., of Whitby, Ontario, have been confirmed as the top retailers in the U.S. and Canada, respectively. Meanwhile, Triumph Manassas, in Manassas, Virginia, is the number one single-line Triumph retailer. Triumph will recognize these three dealers, as well as the six leading regional dealers in the U.S. with advertisement packages in select motorcycle publications, a customized gift and apparel package, and identification on the Triumph consumer website with a special icon.
“Triumph achieved a combined 82 percent increase in year-over-year retail sales in North America in January. This record month for the Hinckley-era Triumph would not be possible without the hard work of our dealers,” said Matt Sheahan, COO of Triumph Motorcycles America. “The results clearly state that Triumph is a growth brand, and consumers continue to be attracted to our distinctive British styling with modern technology on our bikes.”
Sheahan continued, “The success and growth of the Triumph brand is directly related to the commitment of our dealer network. We’re thrilled to honor these nine dealers for not only delivering high retail sales but also delivering exceptional customer service.”
For information on the complete line of Triumph motorcycles and to find your local Triumph dealer, visit www.TriumphMotorcycles.com.