The Marketplace Events (MPE) Motorcycle Group, producers of the American International Motorcycle Expo (AIMExpo), announced plans to produce a new series of events directed at motorcycle and powersports consumers. The shows will be timed to promote 2016 model year products. Locations and dates will be announced soon.
“Since our earliest research on the viability of the AIMExpo, we’ve been continually asked by key industry players when we would produce a series of consumer-only events,” said Mike Webster, President of MPE’s Motorcycle Group. “Their message has been clear and consistent: the market is underserved from a consumer show perspective. Industry marketers are looking for a more responsive and engaging platform – something welcoming to traditionalists and attractive to new riders. We have no doubt the experiential elements we’re planning will excite all members of our community.”
“Marketplace Events is the largest producer of high-end consumer home and garden shows in North America,” said Larry Little, VP and General Manager of the Motorcycle Group. “The company is deep with experience in consumer event marketing and production – so much so that it has posted double-digit growth since 2009, despite the recession. The Motorcycle Group is deep with experience in the motorcycle and powersports industry. In fact, Mike Webster was a key member of the team who 30+ years ago launched the Great American Motorcycle Shows that pioneered the idea of a nationally promoted series of regional consumer motorcycle shows.”
Additional details on the consumer motorcycle show series will be announced in the coming months.