Tire-maker Michelin has formed a partnership with Chinese textile company Jihua to manufacturer soles for high-performance footwear including motorcycle boots with tread patterns inspired by the company’s tires. Michelin will employ its experience in developing rubber compounds and tread patterns with Jihua’s footwear arm JV International to create technical soles. The two companies hope to secure a 5-10% share of the technical sole market within five years. That may not seem like a...
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