With a new CEO and a new James Bond movie currently in production, Aston Martin is continuing to capitalize on its growing popularity. After the recent announcement that the UK-based carmaker has scored a solid $307 million investment to build a production version of the DBX Concept, the goal now is to increase the number of people, specifically Americans, driving Astons. Though it’s hard for many to buy, say, a brand new V12 Vantage for $185,220, AM doesn’t want that to be a deterrent.
So what’s the solution? Leasing. According to Bloomberg, Aston Martin has teamed up with Ally Financial to offer manufacturer-backed leases in the US. Take that V12 Vantage, for example: you’ll be able to lease one for $1,900 a month, plus a down payment of an (as of now) unspecific amount. A standard V8 Vantage will lease for about $1,400 a month. But after the down payment plus the $1,900 monthly lease, driving a new V12 Vantage for one year will cost you about the same as buying a new Chevrolet Malibu. AM’s president in the Americas, Julian Jenkins, says that the new lease program "gives us the opportunity to reach a new audience." Do you think this is a good deal? Let us know in the comments.